Online Presence

The Importance of an Online Presence for Contractors

As a contractor, your bottom line relies heavily on your existing clients, as well as finding new ones. While today’s economy may have many feeling pessimistic about gaining new business, contractors who are savvy enough to break into the online market are being rewarded with increased sales, customer loyalty, and overall brand recognition. 

The web is quickly becoming one of the most popular ways for clients to seek out contractors, which is why it is so important that you start establishing an online presence for yourself and your business as soon as possible. The days of shying away from social media are long gone and instead are being replaced by the embracement of popular websites with strategic business tactics.

When it comes to building up your business online, the tools you use are vital. As a contractor, you know that quality tools are what mean the difference between a great finished project, and a job that simply scraped by. Your online presence should be approached the same way. Familiarize yourself with quality sites like Facebook, Houzz, and Porch, that allow for you to share past projects that you’re proud of, give tips to help educate your audience, and connect personally with potential clients. By using these sites as tools to reach out to others in the industry or people looking to remodel their house, you will be building quality virtual relationships that will translate into face to face business exchanges.

Your online presence as a contractor is also instrumental to getting your name and accomplishments in front of people in a meaningful way. In fact, when looking for a new contractor, many potential clients won’t trust someone that they can’t find on social media or with a quick internet search. By putting effort into your online marketing tactics, you will help to gain the trust of new clients before you even get the chance to meet them.

By creating a strategic plan for your contracting businesses’ online presence and actively engaging with your virtual audience daily on sites like Facebook, Houzz, and Porch, you will gain the confidence of potential clients. Plus, having a large following on the internet will help your business to gain the respect of not only who you are working with, but the building industry nationwide.