McCray Lumber & Millwork Supplier Paid Social Program

McCray Lumber and Millwork is a leading provider to the building community in the Kansas City metro area, with seven locations and $180 million+ in revenue. Without suppliers like you, McCray’s growth wouldn’t be possible, so we want to help you promote your brand down the channel. Through paid social media on McCray Lumber social media pages, you’ll get coverage that helps you reach new audiences, educate more people and generate more awareness, which all creates more sales touchpoints.

Campaign Overview

Drive targeted traffic directly to your brand’s landing page on the McCray Lumber website through a dedicated paid social campaign. This program expands your reach with key regional audiences, increases brand awareness, and delivers measurable results. Each campaign runs for 90 days, with the option to extend for an additional three months for $500. All ads will run on Meta (Facebook + Instagram) through McCray’s social channels.

Don’t have a landing page on the McCray website? Reach out to ER Marketing about our website landing page packages to learn more about how a branded landing page on the McCray website paired with our paid social program can help centralize traffic, highlight your products, and create a stronger, more focused experience for customers engaging with your brand with McCray.

Campaign Build

A Meta (Facebook/Instagram) campaign will be developed and launched through McCray Lumber’s social media channels to promote your brand and direct users to your landing page on the McCray website. You’ll select from a series of ad templates and provide your logo, image and copy direction, and ER Marketing will handle campaign setup, audience targeting and creative deployment. Ads will be served to users within a 20+ mile radius of all McCray locations, targeting adults ages 25–65 across all genders with interests in building materials, home construction, renovation, and the construction industry.

Quarterly Campaign Management and Reporting

Your campaign will be actively monitored and optimized to ensure strong performance and efficient ad delivery. Following completion, you’ll receive a detailed campaign report summarizing key campaign metrics.

Quarterly Meta Media Spend

A $500 media spend is included, projected to generate approximately 100,000 impressions and drive meaningful traffic to your landing page.

Investment

To keep things easy and transparent, we’ve packaged the program into three straightforward costs. No hidden fees—just a clear breakdown of what you’re getting.

  • One-time Setup: $500
  • Three-Month Campaign Management + Reporting: $500
  • Three-Month Meta Media Spend: $500

Optional Add Ons

If you want to amplify results even further and/or keep your momentum going longer, you can choose from these optional enhancements to boost visibility and campaign duration.

Optional Impressions Boost

Add an additional $500 media spend to extend reach and generate even more impressions on your ads.

Optional 90-Day Campaign Extension

Continue your campaign for an additional 90 days with a reduced investment (includes $500 media spend) to sustain visibility and drive ongoing traffic with a reduced management fee and no additional setup fees.

McCray Lumber + Millwork Supplier Paid Social Program

General Information

Supplier Contact Name
Supplier Contact Name
First
Last
Supplier Address
Supplier Address
City
State/Province
Zip/Postal
Country
Note: once creative is approved, ER Marketing will set up ads. Please allow three weeks for ads to be created/set up when notating preferred start of campaign.
Choose One Creative

Copy

  • Here is a sample of ad copy:
    • Primary text: Go with the quality and trusted performance of (your product name). Look to McCray for all (your product name) products.
    • Headline: Top Performance Backed By Top Service
    • Link: Available at McCray

Images

Maximum file size: 52.43MB

Maximum file size: 52.43MB

Maximize Your Results

Extend the Reach
Add an additional $500 media spend to extend reach and generate even more impressions on your ads.
Extend the Duration
Continue your campaign for an additional 90 days with a reduced investment of $750 (includes $500 media spend) to sustain visibility and drive ongoing traffic with a reduced management fee and no additional setup fees.